Hiring a website designer.

Hiring a great website designer is a constructive move to make to help your business succeed and grow online. It can also be daunting. Questions racing through your mind range from I don’t understand their web-speak, information hierarchy…yikes!!! SEO, HTML, CSS, Javalava what? to, how do I find the right one? Do I need one? I can cobble it together myself? 

Hiring someone to create your virtual portal to the outside world is also the best thing for both you and your business’ future online presence.

Finding the right website designer comprises multiple factors. Some businesses need a person available to meet on a regular basis. You may want someone who you know has worked with similar businesses or you may just want to use someone you know. This is what I recommend thinking about when planning to hire a website designer and builder:

What to consider

  1. A good designer will be able to ascertain whether their creative style will work well with your company’s aesthetic and niche. Generally speaking a hiring a brilliant designer will be able to take your branding and create a sensational, digital, self portrait of your business.
  2. Look at their past projects, use their website, see what you think of it and read the testimonials.
  3. Think about your budget. Many designers would love to work with you and budget does not need to get in the way of hiring the website designer you want to work with. Be open and honest about what you can afford. It is also important to budget for WordPress maintenance going forwards. Studio Nomad has multiple ways to make the evolution of your vision possible.
  4. Ask them how they work and to explain their design process. There is more needed of you than you realise. Amongst other important elements necessary to design and build your website you will need to create or amend your current copy, provide your imagery and create a budget. 
  5. Think about the time you can set aside to work on your end of the website. You will need to communicate regularly, make reviews of the design and approve the designs created. You will also need to collate and create your content. This is all part of the the web design and development process. We use Asana or Teams to make project management slicker. Everyone is on the same page.
  6. Look for a specialist, and watch out for the companies that are all bells and whistles. You want someone who can work directly with you and give you their best throughout the duration of the project. We believe the 4 core elements are:
    1. Intuitive and flow foucssed design skills
    2. Being well versed in User Experience (what your user will experience)
    3. Being well versed in User Interface Design (how your user will navigate)
    4. The ability to audit your SEO. (SEO is a job in its own right, you can expect a basic SEO service from a designer, not the full package.
  7. Ask to read their terms and conditions. Do actually read them and ascertain if they are reasonable. Ours are available upon request and in some instances we negotiate with our current and prospective clients in order to accommodate their needs too.
  8. Enquire about their Care / Maintenance Plans. Any great designer should be interested in helping you further along your business journey. At Studio Nomad we do not see this as a money maker, we are interested in helping the digital side of your business evolve and grow. We love continuing to work with our clients as the process of building a website together creates a strong relationship. Both parties learn each others’ businesses inside out.
  9. If you hire a friend, keep the working relationship formal. Sign their contract and their Terms and Condition. It literally keeps everyone on the same working page. Simples.

Ask yourself the right questions.

Initial questions: (before the project begins)
  1. What budget do I have? Remember to inquire about a payment plan or working in phases if you know you have a smaller budget. We regularly work on these terms because we understand what it is to be an SME.
  2. What is the upfront cost, and more importantly the long-term value?
  3. What is my desired R.O.I from this project?
  4. What does my website need to do for my users?
  5. What is my website’s goal?
  6. How is my company branding looking?
  7. What is my plan for creating and collating my content, imagery and copy?
  8. Is the current content I have performing well? Or, do I need a copywriter to go over my content and create something new.
  9. Do I need a product photoshoot?
  10. Is my pricing up to date?
  11. Do I know what services are included?
During the project: (after the sitemap and wireframes are complete and signed off).
  1. It’s always great to explain the content delivery time frame but also take into account that you might not be the designer’s only client. Projects need to keep moving forwards.
  2. Are all my images retouched, named and high res?
  3. Is all my content grammatically correct?
  4. Am I 100% clear that deferring from the scope of works results in further costs?
Going forwards: (post launch, to be discussed at inception of project).
  1. Is SEO part of my plan going forwards?
  2. Will I need to revise my website in the future? eg. new landing pages, new product, sales, blog updates etc.
  3. Can I maintain my website myself? If so do I have the time to teach myself ‘how to’. Or is it better to delegate this to a specialist? Probably.
  4. What kind of maintenance will I need?
  5. Are you aware of what having a bespoke WordPress website entails.

If you have any questions about a project you want to start, one relating to a current website or a redesign please email us. We are happy to answer your questions in any way we can.