Why do I need WordPress? Oh! That’s why.

Part 2

So, WordPress (the hero).

Step 3 in business growth began when I took the leap in growing Nomad Design online last year recently. I upped my ad game and broadcast to a wider crowd whilst using Shopify as my platform of choice.

Well, Corona had another path for me to tread. My travel adventures for beloved textiles were curtailed, thus dwindling my passion. However, there’s always a silver lining… my website design business began to soar. My website client count steadily rose. People started to see that online sales are where it is currently at. So, I decided to test how Shopify + WordPress would work. Turns out it is fantastic.

WordPress is open source CMS software that is self-hosted, downloaded and installed on a server to use to build amazing custom build websites (I love it, the creative freedom is immense). 

From the initial sitemap, to the page structures, to the individual lines, font weights, headings, text blocks, galleries, siders, icons etc. everything is built from the bottom up. Every element on a page is individually optimised for tablet and mobile, so essentially 3 websites in one. This all needs to be updated on a regular basis, post up dates each element needs to be checked and glitches rectified. Like the contact box errors, the update caused a glitch and it’s up to me to find, fix and test to keep it functioning. Essentially WordPress is more like your very high maintenance friend who needs regular love and attention.

The build steps:

  1. Hosting and WP installation. (Find out more about this in next week’s post)
  2. Sitemap
    • It is important you create this and we review it together to see how the user journey will be played out.
  3. Set up an Asana account
    • Every page and its contents are added, all necessary plugins, site features and page layouts are finalised. Using Asana ensures we are both on the same page regarding the build steps, and we can tick off the completed parts and keep moving forwards. The dream!
  4. The full wireframe is designed in Adobe XD,
    • We go through two revision sessions and I get to work building the live site.
  5. I start with a blank theme and build from scratch. 
    • This works better in comparison to Shopify’s templates, which have significant design constraints. I use my own design language, technical skills and all essential WP plugins to superpower my sites.
  6. The Info pages are custom built first.
  7. You review these and add your amendments / additions to your Asana account.
  8. The services and / or story pages are custom built next.
  9. Then comes the mighty Homepage.
  10. The Navigation and Footer are custom built next after the navigation contents has been signed off.
  11. Third phase of reviews and your amendments are added to Asana.
  12. We set up a video call date to go over your ideas and implement the ones that add to the final functionality.
  13. Sign off and launch!
  14. You have 30 days of free support to tweak and minor details and then your care plan kicks in. We have three for you to choose from. (Alternatively, you can opt to maintain it yourself and I transfer everything over to you.)
  15. Evolution commences and going forwards you do what you do best, run your business and I do what I do best and help you grow the digital side.

As you can see the difference is significant. Both are fantastic for very different reasons. In my opinion WordPress wins. 

Sign up next week to receive my notes on integrating Shopify and WordPress.


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